Kingston vs Nasty Juice Compared
Two bold flavour brands compared. We look at Kingston and Nasty Juice on flavour style, price, range and value to help you pick.
Kingston and Nasty Juice are both known for bold, punchy flavour, but they come from different places and reputations. Kingston is the UK value heavyweight, while Nasty Juice made its name internationally with striking packaging and intense, well-defined fruit blends. If you enjoy strong flavour and are choosing between them, here is how they compare.
Shop Kingston 100ml ShortfillsIllustrative positioning, not a measured score.
The two brands at a glance
| Factor | Kingston | Nasty Juice |
|---|---|---|
| Origin | UK, established 2017 | International, iconic branding |
| Positioning | Value, big bottles, low price | Bold flavour, recognisable identity |
| Flavour style | Bold and clear, very broad range | Intense, well-defined fruit blends |
| Typical price | Lower per millilitre | Mid-range |
| Best for | Value and choice | Fans of punchy, signature fruit flavours |
Prices and ranges shift over time, so check current listings, but both brands share a love of strong, confident flavour, which makes this a closer flavour contest than a value one.
Value and price
Kingston is the more affordable option, with large 100ml shortfills at low prices. Nasty Juice typically sits in the mid-range, often priced above Kingston while still being reasonable. If cost per millilitre is your main concern, Kingston wins; if you are drawn to Nasty's specific flavours and presentation, the modest premium may be worth it to you.
Flavour
This is the heart of the comparison, because both brands are flavour-forward. Nasty Juice built its reputation on intense, instantly recognisable fruit blends with a strong identity. Kingston matches the boldness but spreads it across a far wider range of styles, from fruit and slush to soda and sweets. If you want a specific punchy fruit profile that Nasty is known for, it may edge it on that flavour; if you want bold flavour with maximum choice and value, Kingston is compelling.
Range and choice
Kingston's range is broader, covering many more flavour families, which suits vapers who like variety. Nasty Juice offers a tighter, more focused line-up built around its signature style. The right choice depends on whether you value breadth and value, or a curated set of bold, well-known blends.
Which should you choose?
- Choose Kingston for the best value, the widest choice, and bold flavour across every style at a low price.
- Choose Nasty Juice if you love its specific signature fruit blends and want that particular intense character.
Both deliver bold flavour. Kingston wins on value and breadth, while Nasty Juice appeals to fans of its distinctive, punchy signature blends. Your priority, value or a specific flavour identity, decides it.
Origins and reputation
Part of what distinguishes these brands is their background. Nasty Juice built an international reputation on striking, recognisable branding and bold, well-defined fruit flavours that became favourites worldwide. Kingston is a UK brand that grew quickly since 2017 by offering big bottles of strong flavour at low prices. One is known for a distinctive flavour identity, the other for value and breadth, and that shapes who each one suits.
Flavour identity
Both brands are unapologetically bold, which makes this a close flavour contest. Nasty Juice is prized for specific, intense, signature blends with a clear character that fans seek out by name. Kingston matches the boldness but spreads it across a far wider range of styles, from fruit and slush to soda and sweets. If you crave a particular punchy profile that Nasty is known for, it may win on that flavour; if you want bold flavour with maximum choice and value, Kingston is compelling.
Device suitability
As always, match the liquid to your kit. Kingston's 100ml shortfills are high VG for sub-ohm and direct-lung devices, with Bar Salts for MTL pods. Buy the right format for your device whichever brand's flavours you prefer, because the wrong liquid type undermines even the best flavour. Check the VG/PG and whether a liquid is a shortfill or a nic salt before purchasing.
Using both, and the final word
Nothing stops you enjoying both brands, and many vapers do, keeping Kingston as an affordable everyday juice and reaching for a specific Nasty Juice blend when they want that particular character. On balance, Kingston wins on value and breadth of choice, while Nasty Juice appeals to fans of its distinctive, signature flavours. Decide what matters more to you, the lowest cost and widest choice or a specific bold identity, and the answer follows.
Price in practice
Over a month of regular vaping, Kingston's lower price per millilitre makes a tangible difference, while Nasty Juice sits in a reasonable mid-range that is still higher than Kingston. If your main concern is getting the most vaping for your money, Kingston wins clearly. If you are drawn to a specific Nasty Juice flavour and its identity, the modest premium may be worth it to you, but for pure value across lots of vaping, the value brand comes out ahead.
The role of branding
Part of Nasty Juice's appeal has always been its bold, recognisable branding and the strong identity around its flavours, which is a genuine draw for many vapers. Kingston takes a more straightforward approach: less about image, more about delivering bold flavour and big bottles cheaply. Whether brand identity matters to you is a personal call, but it is a real part of what you are choosing between here, alongside the liquid itself.
Range breadth
Kingston offers far more flavour styles, from fruit and slush to soda and sweets, which suits vapers who like variety and value. Nasty Juice keeps a tighter, more focused line-up around its signature style. If you want the freedom to explore many flavours cheaply, Kingston is built for that; if you have found a Nasty blend you love and stick to it, breadth matters less to you.
Matching to your vaping style
Whichever brand's flavours you prefer, match the liquid to your device: Kingston's high-VG shortfills for sub-ohm and direct-lung kits, and nic salts for MTL pods. The best flavour in the world disappoints in the wrong device, so check the format before buying. Both brands reward being paired with a suitable kit and a clean, well-primed coil.
Final word
Kingston wins on value and breadth of choice, while Nasty Juice appeals to fans of its distinctive, punchy signature blends and bold identity. Decide whether the lowest cost and widest choice or a specific flavour character matters more to you, and the answer follows naturally. As ever, trying one from each is the surest test.
The bottom line
Both Kingston and Nasty Juice deliver the bold, confident flavour their fans love, so this is a close contest decided by priorities. Kingston wins on value and breadth of choice, offering more flavour styles for less money. Nasty Juice wins for those drawn to its distinctive signature blends and strong brand identity. Decide whether the lowest cost and widest choice matter more than a specific bold character, and the right answer follows. As always, trying a flavour from each in a style you like is the surest way to settle it for yourself.
If you are choosing your first bold brand
If you are new to both and simply want bold, satisfying flavour, either brand will deliver, so let your priorities lead. Choose Kingston if you want the most flavour and choice for your money and like the idea of exploring a huge range cheaply. Choose Nasty Juice if a particular signature blend or its strong brand identity appeals to you. The lowest-risk move is to buy one bottle of each in a flavour style you enjoy, vape them in the same device, and compare. That single comparison usually makes the decision for you, and it costs far less than committing to a big first order of either.
Frequently asked questions
Is Kingston cheaper than Nasty Juice?
Generally yes. Kingston is a value brand with large, affordable bottles, while Nasty Juice typically sits in the mid-range.
Which has bolder flavour?
Both are bold. Nasty Juice is known for intense, signature fruit blends, while Kingston offers bold flavour across a much wider range of styles.
Which has more choice?
Kingston, by a clear margin, covering many more flavour families. Nasty Juice has a tighter, more focused line-up.
Can I use both in the same device?
Yes, provided you match the liquid type to your device. Use high-VG shortfills in sub-ohm kits and nic salts in MTL pods.